Technical Marketing Guide

A travel guide for technical marketing – get inspired and start exploring yourself.

Set up a backup (unfiltered) and testing view next to your master view

It is generally a good idea to have a couple views in your google analytics property for different purposes.

  • One view should be totally unfiltered, rendering raw data without any adjustments.
  • As the second view you could set up a “testing view” for all the times you need to test a filter or try other adjustments of the data collected.
  • The most important view is your Main or Master-View – as this is the view you’re going to work with the most. All successfully tested filters from the test view can then also be rolled out to your main view.

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