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What it offers

• Enforced Naming Convention
• Strict Hierarchy – a hierarchy from top channel to more specific information
• Campaign Name that is stringed together out of different hierarchy levels (to get almost all information right out of the campaign-identifier).
• Team transparency
• History for later reference
• Options to include dynamic variables (e.g. dates)
• The possibility to include data that isn’t saved to analytics but rather stays in the sheet for later reference (e.g. who created the link?)