Technical Marketing Guide

A travel guide for technical marketing – get inspired and start exploring yourself.

Hey , nice to meet you!

Here are all guides about

Convert CSS 3D Rendering to an Image with Puppeteer

In this guide I want to share with you some powerful things you can do with CSS and show you an example use-case for Puppeteer by Google (a headless chrome api). CSS became pretty powerful in recent years when it comes to 3D visualisation. One application of that is turning a flat image into a […]

Continue reading
SVG Vector Emojis

I designed a set of vector emojis inspired by those from apple – you can use those in your Facebook Ads or Videos. They are completely free. The set includes: 24 Emojis PNG Versions SVG Versions Sketch File   Before you download the set – It would mean a lot to me if you could take […]

Continue reading
EU Cookie Consent for GDPR with Google Tag Manager

First of all: I’m not a lawyer, so use this approach at your own risk, I cannot and will not guarantee that his solution is valid. The EU e-Privacy Directive Law going into effect on the 25th of May in 2018 will force websites catering to european visitors to follow the Commission’s guidelines on privacy […]

Continue reading
Low-Cost Professional Facebook Live Studio Setup for iPhone

The image above shows you all the gear you can use with your iPhone to get professional results when broadcasting live on Facebook or another Platform (Youtube, Instagram). Two things are essential for a good live broadcast. 1) Good Audio and 2) Good Internet Connection. 1) The image quality might be important but the audio […]

Continue reading
Advanced Web Scraping

Advanced Web Scraping with Nokogiri and Ruby

Continue reading
Tutorial: How to setup Facebook Messenger Ads

Just recently Facebook started to offer a new destination for Facebook ads. Instead of sending the person to a website you can now also send the person right into the facebook messenger. In the image here, you see what happens when a person taps on this kind of app. To set it up, you’ll need […]

Continue reading
Tutorial: How to create a Facebook Messenger Chatbot

Getting started with a Facebook Messenger (or Telegram) Chatbot is now as easy as using a drag-and-drop interface – nothing is stopping you from getting started yourself. In my opinion the best tool out there to get started is Chatfuel – a great piece of software that is (as of the time of writing this guide) […]

Continue reading
Quickly compress images with Automator (Mac)

Although data-plans are becoming bigger and bigger the size of a webpage still matters – according to many sources the page load time drastically affects all your important KPIs (most importantly your conversion rate). One of the big reasons for larger websites are images. As our phones get better resolutions the images need to keep […]

Continue reading
MySQL Tutorial with Examples

In this MySQL tutorial we’ll look into creating databases, creating tables and some query examples. MySQL short for Structured Query Language is an open-source relational database management system (see Wikipedia) and is used in millions of companies as the main database. Applications / Companies that use the MySQL database include: WordPress, Drupal, Facebook, Twitter, Flickr, […]

Continue reading
Markdown – Text To HTML Conversion

Markdown is a text-to-HTML conversion tool for web writers. Markdown allows you to write using an easy-to-read, easy-to-write plain text format, then convert it to structurally valid XHTML (or HTML). Daring Fireball: Markdown This is how John Gruber, one of the inventors of markdown, explains the the tool as he calls it. It already sounds […]

Continue reading
Invest in Software (Mac Edition)

Most people out there have probably never bought any software for their Mac. If anything they might have gotten their hands on the Microsoft Office Suite and that’s it. We’re so used to free apps from Google, Facebook or any other web-service, so why should we pay for software? You’re Mac is a great machine, […]

Continue reading
A Better Campaign URL Builder for UTM Tracking Links

This is a free google spreadsheet based campaign url builder for utm tracking links to be used with Google Analytics. I’ve created this tool with years of experience working in marketing, giving it all the features our team needed when it came to tracking links. → Grab a copy of the tool What it offers […]

Continue reading
Installing Google Tag Manager in WordPress

For the basic Google Tag Manager setup you’ll just need to place the „container-snippet“ on every page of your website. A website is typically structured in a way that allows you to place the code in one file which results the code to be shown on every page of the website. In wordpress this file […]

Continue reading
Master Google Sheets

Google Sheets is the cloud-based alternative to Microsoft Excel. Although Excel might still be the choice for some business needs, I’d strongly advise everybody to know your way around Google Spreadsheets. It’s fast, free and pretty easy to use. We’re not going to talk about the basic stuff here (you should know the basic functions […]

Continue reading
Basic Web Scraping With Google Sheets

This article serves two purposes. 1) To show you that there are basically no limits to what can be done with Google Sheets. 2) To give you a glimpse into web scraping. The key takeaway for you should be that there is almost always a way of automating a task, just make sure not to […]

Continue reading
Getting Started with Google Tag Manager

Before we get into the details – let me explain a bit about the general terminology of the topic at hand. When you operate a website you’ll at some point have to connect another web-service to your website. You’ll might have to pass some data to get web-analytics up and running or transmit purchase information […]

Continue reading
WordPress Child-Themes

So you’ve just (bought and) installed a theme. After a while you will eventually run into a situation where you have to – or want to – change some code of the theme. A very common and basic change would be that you’ll want to activate Google Analytics (Free Web Analytics) on your site.

Continue reading
WordPress Plugins

WordPress is very customizable. At the core of the customization is the plugin-functionality. A developer can code an extra feature for wordpress and connect it to the system via a so called „plugin“. These plugins range from very simple to super complex. Here I’ll present to you my basic plugin setup that I recommend on […]

Continue reading
WordPress Setup & Your first theme

What I do first after installing wordpress: Finding a suitable theme Change the permalink structure Comments? Yes/No

Continue reading
Install WordPress

WordPress is the most popular Content Management System (CMS) that is the backbone for a huge part of the internet. The system is free and highly flexible. WordPress can be installed on your own platform (self-hosted, free) or be operated by wordpress.com (hosted, not free). A lot more common is the self-hosted variation but both […]

Continue reading
Connect to a server with FTP

FTP is a file transfer protocol thats used to get files from A to B. In a marketing sense a (secure) FTP-Server many times linkes two companies/services to transfer data.

Continue reading
Register a domain

Probably I don’t have to explain why a domain might be useful … Fun fact: At the time of writing there are just about 1.135.214.443 (1.14 billion!) websites/domains registered.

Continue reading

Never miss another guide, sign up now

Cookie Settings

© 2018 Technical Marketing Guide