Technical Marketing Guide

A travel guide for technical marketing – get inspired and start exploring yourself.



Add your brand keywords to better classify your Paid Search queries

Add custom secondary goal conversions e.g. for a newsletter subscriber or a form submission

Add your payment provider to the referral exclusion list

Set up a hostname filter to exclude bot traffic

Connect the Google Search Console to your Google Analytics Property

Set up a backup (unfiltered) and testing view next to your master view

Filter out url query parameters that GA shouldn’t interpret

Enable Bot Traffic Filtering

Define your internal search parameter to enable the reporting of your sites search functionality

Cleanup your URLs e.g. deal with “trailing slashes”

Make sure that your own visits don’t end up in analytics – Block internal traffic

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