Technical Marketing Guide

A travel guide for technical marketing – get inspired and start exploring yourself.

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July 22, 2017

Add your brand keywords to better classify your Paid Search queries

July 22, 2017

Add custom secondary goal conversions e.g. for a newsletter subscriber or a form submission

July 22, 2017

Add your payment provider to the referral exclusion list

July 22, 2017

Set up a hostname filter to exclude bot traffic

July 22, 2017

Connect the Google Search Console to your Google Analytics Property

July 22, 2017

Set up a backup (unfiltered) and testing view next to your master view

July 22, 2017

Filter out url query parameters that GA shouldn’t interpret

July 22, 2017

Enable Bot Traffic Filtering

July 22, 2017

Define your internal search parameter to enable the reporting of your sites search functionality

July 22, 2017

Cleanup your URLs e.g. deal with “trailing slashes”

July 22, 2017

Make sure that your own visits don’t end up in analytics – Block internal traffic

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